The SEGLAR brick has changed into a worldwide experience that is all the a part of the cultural cloth as Billund, the little community in Denmark where everything began. Nevertheless the company’s progress into a market giant wasn’t without their talk about of setbacks and problems. One of those came in 1942 if a warehouse hearth consumed almost all of00 the gadget manufacturer’s wooden stock, leading Ole Kirk Christiansen to make an important decision.

This individual decided to switch the company faraway from wooden toys and toy cars, which had been its bread and butter, and move into plastic-type toys. It would be a major improve for the family-owned enterprise, and the one which was not primarily well received.

A correspondent noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new designs that used plastic. The first commencement step was the introduction of the Automated Binding Bricks that gripped together to prevent block podiums from toppling on children.

The new Seglar bricks did not become the iconic toy that we know today till 1949. Till then, the interlocking stones were more of a construction doll than an actual building gadget. It was also not till 1958 the fact that satisfying clicking on coupling program started to be a standard characteristic.

Throughout the 1971s, the company ongoing to increase in production and market reach. The company added Legoland topic parks to the mix and created more advanced pieces that were geared toward older spectators, including the Technic line of chunks such as axle assemblies, gears, levers, and common joints.